Strategy and tactics for achieving success in reaching your chosen goals in life.  

 

The advice is based on a distillation of a lifetime spent in business, with anecdotes used to illustrate each point made, to enliven the text and to entertain the reader.

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If you follow the advice, you will succeed.  That’s it. No weasel words. No qualifications. No ‘Terms and Conditions’ in microscopic print.  What’s more, there’s no gimmick, no magic trick, no silver bullet. I don’t offer a hitherto undiscovered management technique, a uniquely innovative approach to problem-solving or a catchy sound bite that says it all. Nevertheless, I stand by my promise that if you follow my advice, you will succeed.

Author's note: As evidence of my good faith, I’m giving all the royalties from this book to charity. In the past, you must have wondered why anyone who had discovered the secret of success would ever decide to take time off from pursuing their career to write a self-help book. Surely, if they had the secret of success, they would spend their time following their own advice rather than sharing it with others. They certainly wouldn’t want or need royalties from a book.