Marketing
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Your book has been published but who will read it, other than friends and family?
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If you hope to reach a wider audience, then you have to promote your book.
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But before you decide to spend money on marketing, you should heed a word of warning. The book market is one of the most frenetic and competitive markets in the world. Even if your book is truly a masterpiece, your chances of producing a best-seller, unless you are already an established author, are somewhere between slim and completely emaciated. So before committing your hard-earned cash to a publicity campaign, carefully define your objective. There are many companies that are only too happy to offer you promotional packages (ranging from a few hundred to a few thousand pounds). They will send out news releases, write to reviewers, try to arrange interviews. We can tell you now that the odds of recovering the cost of such promotions through royalties on the sales of your book are so low that not even the least competent gambler would accept them. So, if your objective is to make money, don’t do it.
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If, on the other hand, your core wish is to reach a wider audience than friends and family (and, yes, have that incredibly slim chance of recovering your costs and making some money), then talk to us. If we think we can devise a highly targeted campaign that could get some traction, we will submit a costed proposal. If we can’t, we won’t.
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